I was reading an article by Jon Udell Jon Udell: Hunting the elusive search strategy: which got me to thinking that I need to start recording my searches and how they twist and turn.
A friend and I where talking and he was telling me about noticing Sea Salt and Morton salt in the grocery store. He was wanting to know if I knew why Sea Salt is eight times as expensive as Morton. So this will be the first go at recording.
Tracing a query.
I will start with "sea salt" in Google. Opened up the First three entries and an interesting paid result. Read result number two from wikipedia first. Said about what I expected, that Sea Salt is evaporated sea brine. It has naturally occurring minerals in addition to the sodium chloride. The top result is selling Sea Salt and goes on about the taste and aroma and origins. Number three talks about taste and also health benefits. The paid result simply is selling (at high prices $22 per lb.).
Scanning the rest plus following up on Google's related pages there are a bunch of sites emphasising health benefits.
A way simple search. It could have been made more complex if I cared enough to sort out the health claims. Future simple queries will be posted in less detail but I will still list them just to accumulate some numbers.
Wednesday, January 17, 2007
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